Florence has a great tradition in fashion, which makes it one of the busiest in the country and beyond. Very important is the haute couture industry: it can be said that the Italian high fashion was born in Florence, with a parade organized February 12, 1951 by the pioneer of Italian fashion Giovanni Battista Giorgini in Villa Torrigiani, in the presence of many international buyers, who discovered the elegance Made in Italy, which boasted much more competitive prices Parisian fashion.
The city boasts designers such as Gucci, Enrico Coveri, Roberto Cavalli, Salvatore Ferragamo, Patrizia Pepe, Emilio Pucci and many others, right here with their fashion house develop fashion products famous all over the world. Haute couture boutiques are concentrated in the commercial district of luxury, in Via de ‘Tornabuoni and Via della Vigna Nuova and in general in the historical center of Florence.
There are also many craft shops, especially of leather (there are between Piazza Santa Croce and Village of the Greeks), as well as the leather industry.